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Curated ToolThis tool is part of our curated AI directory. We only include tools that meet our standards for relevance, usability and real-world value.

Frase

Drafts and optimizes SEO articles using SERP and competitor data

Copy OptimizationBlog & Article Writing
Frase is positioned as a content operating system for SEO and generative engine optimization. It combines content research, AI-assisted writing, CMS publishing, rank tracking, AI visibility monitoring, and content decay fixes in one workflow. The tool is aimed at teams that need to create and maintain pages that rank in Google and appear in AI-generated answers.
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FYAI Score

8.8 / 10

Based on 335 reviews

Pricing:

Free trial

Best for:

SEO and content teams scaling pages that rank and stay fresh

Score Breakdown

  • Ease of use9.2 / 10
  • Features9.2 / 10
  • Pricing8.8 / 10
  • Integrations8.2 / 10
  • Support7.9 / 10

PRODUCT PREVIEW

What this AI tool does

Frase is an AI-assisted writing and research tool designed to help people create content that aligns with what readers are looking for online. It supports the early stages of content creation by helping you explore a topic, understand common questions, and turn that research into a structured draft. In practice, it’s useful for writers, marketers, and teams who need a repeatable way to go from an idea to a publishable article. You can use it to outline sections, refine wording, and keep your content focused on the intent behind a search query, which can be helpful when producing informational pages at scale. Because it combines research and drafting in one workflow, frase can reduce the time spent switching between tools and tabs. It’s best suited for users who want a guided process for planning and writing, while still keeping editorial control over the final result.

Use cases

Best for

SEO Content Optimization

Frase analyzes top-ranking pages and generates an SEO brief with topic gaps, headings, and terms to update your draft.

Keyword Research

Frase pulls SERP data for a query to surface related topics, questions, and intent signals you can turn into target keywords.

Competitor Analysis

Frase compares your draft to competing SERP pages to highlight missing subtopics, questions, and entities to cover.

ANALYSIS

Strengths & limitations

Strengths
  • Covers multiple stages of the content workflow instead of only drafting or only auditing content.
  • Includes monitoring for both traditional Google rankings and AI-answer citations.
  • Supports brand-context writing and human approval for suggested content fixes.
Limitations
  • Best suited to search-driven web content, not general-purpose writing or non-SEO content production.
  • The official page does not provide detailed methodology for how AI visibility, citations, or projected improvements are measured.
  • Drafts and fixes still require editorial review before publishing.

Evaluation

FYAI score breakdown

Our structured evaluation across five key criteria

8.8 / 10

Overall score

Based on 335 reviews

  • Ease of use9.2 / 10
  • Features9.2 / 10
  • Pricing8.8 / 10
  • Integrations8.2 / 10
  • Support7.9 / 10

What users say

Findings from public reviews, documentation and community sources.

  • Ease of use

    Capterra rates Frase 4.8/5 from 335 reviews and highlights reviewer comments saying “Frase is easy to use” and cuts research time “by hours.”

  • Features

    Frase’s own page describes a workflow of “Research, writing, publishing, optimization, fixes,” with brand voice, live SERP/competitor analysis, SEO/GEO scoring, and AI Visibility tracking across ChatGPT, Perplexity, Claude, Gemini, and Google AI.

  • Pricing

    Frase’s pricing page lists Starter at “$39/mo billed yearly · $49/mo month to month,” Professional at “$103/mo billed yearly · $129/mo,” and Scale at “$239/mo billed yearly · $299/mo,” plus a “Free 7-day trial. No credit card.” The pricing page lists usage limits and says pay-as-you-go is optional and off by default.

  • Integrations

    Frase’s pricing page says users can “Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS,” and Enterprise includes “custom API access.”

  • Support

    Frase’s pricing page says Enterprise includes “a dedicated account manager, and an SLA,” and the pricing page offers a “Free 7-day trial. No credit card.”

Who is this for?

Best for SEO-led content teams, Frase’s own page covers “Research, writing, publishing, optimization, fixes,” plus live SERP/competitor analysis and SEO/GEO scoring. Less suited to buyers who mainly need a low-cost generic writing tool, Frase’s pricing page lists Starter at “$39/mo billed yearly · $49/mo month to month” and Scale at “$239/mo billed yearly · $299/mo,” with plans built around usage limits and SEO content workflows.

PRODUCT PREVIEW

Feature highlights

SERP Content Research

Analyze top results to build briefs that match search intent.

AI Writing Workflow

Draft, rewrite, and optimize content from one editor.

Rank & Decay Tracking

Monitor rankings and spot decaying pages to refresh quickly.

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Join marketers improving rankings with Frase. Create content that matches search intent and drives more qualified organic traffic—starting today.

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FAQ

Frequently asked
questions

Everything you need to know about this AI tool,
its features, pricing, use cases, and limitations.

Who is Frase a good fit for, and when should I choose a different tool?
Frase fits teams and solo marketers who publish SEO-driven articles and want help turning SERP research into structured briefs and optimized drafts. It’s especially useful when you need competitor-driven topic coverage and on-page guidance at scale. If your priority is brand-heavy copywriting, social content, or long-form creative writing, a dedicated writing tool may be a better match.
Does Frase have a free plan, and what are the practical limits compared to paid?
Frase typically offers limited access via a trial or restricted free experience, while most ongoing workflows require a paid plan. The main constraints are usually around the number of documents/queries and access to advanced features like deeper content optimization and higher usage caps. If you need frequent brief generation and repeated SERP analysis, plan on a paid tier.
How does Frase compare with Surfer SEO, Clearscope, and MarketMuse for content optimization?
Frase is often chosen for its workflow that combines SERP research, brief creation, and an editor with optimization guidance in one place. Surfer SEO tends to be more prescriptive on on-page scoring and NLP-style term usage, while Clearscope is known for a simpler, editor-first optimization experience. MarketMuse is typically stronger for content inventory strategy and topic modeling, but can be heavier and pricier for teams focused mainly on article-by-article execution.
How quickly can I get value from Frase, and what onboarding effort should I expect?
Frase can feel complex if you’re not already comfortable with SEO concepts, which may slow early adoption. Pricing may be higher than simpler writing assistants, especially if multiple users need access. Integrations can be limited compared to broader marketing suites, so you may rely on manual steps or workarounds.
What should I know about data handling, privacy, and compliance when using Frase?
When you use Frase, you’re typically uploading or generating content that may be stored and processed on their servers, so treat drafts and briefs as shared with a third-party vendor. Review their terms for data retention, model training policies (if applicable), and whether you can opt out of certain uses. If you handle regulated or sensitive data, confirm access controls, audit needs, and any available enterprise/security documentation before committing.