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Curated ToolThis tool is part of our curated AI directory. We only include tools that meet our standards for relevance, usability and real-world value.

RB2B

RB2B is a website visitor identification tool that reveals anonymous B2B visitors and surfaces person-level contact details such as names, LinkedIn profiles, and company information. It helps sales teams see which prospects are visiting their site and route those signals into workflows such as Slack or CRM systems.
Lead Generation
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FYAI Score

8.6 / 10

Based on 284 reviews

Pricing:

Freemium

Best for:

B2B revenue teams turning website traffic into outbound pipeline

Score Breakdown

  • Ease of use9.3 / 10
  • Features7.7 / 10
  • Pricing9.1 / 10
  • Integrations8.6 / 10
  • Support8.3 / 10

PRODUCT PREVIEW

What this AI tool does

RB2B is a B2B website visitor identification tool that helps teams understand which people and companies are engaging with their website. It works through a site pixel that turns anonymous traffic into actionable visitor intelligence, giving sales and marketing teams a clearer view of demand that might otherwise stay hidden. At its core, the platform is built around the idea that website visits are intent signals. Instead of treating traffic as a set of aggregate analytics, it helps teams connect visits to real accounts and, where available, real individuals. RB2B is for revenue teams that want to convert high-intent website activity into timely sales outreach, account follow-up, and CRM workflows. For sales teams, the main value is speed. A visitor who views pricing, product, comparison, or demo-related pages may be showing buying interest long before they fill out a form. The tool helps surface those moments so reps can prioritize accounts and contacts that are already engaging with the business. Person-level identification is one of the areas where RB2B is especially distinctive, with this capability described as available in the United States. When a matched visitor can be identified, teams can use enriched contact and company data to understand who the visitor is, where they work, and why the visit might matter. This makes it useful as a lead capture layer for companies that do not want to rely only on forms, chat widgets, or gated content. Company-level visibility extends the product beyond individual matches. Through Demandbase, RB2B offers company-level identification globally, which helps teams recognize the organizations behind anonymous traffic even when a named contact is not available. That account-level context can still be valuable for prioritizing outbound campaigns, routing accounts to sales owners, or informing account-based marketing activity. The platform’s value is not just in identifying visitors, but in moving that information into the systems where revenue teams already work. Visitor and account data can support sales engagement, CRM updates, segmentation, and internal alerting workflows. In practice, that means the website becomes a source of live buying signals rather than a passive analytics destination. RB2B is best at helping B2B teams turn anonymous website traffic into contact-level and account-level sales intelligence. It sits between web analytics, lead enrichment, and sales activation, making it most relevant for companies with meaningful website traffic and an outbound or account-based motion. The strongest fit is usually a team that already believes website behavior reflects buyer intent and wants a more direct way to act on that intent.

Use cases

Best for

Visitor Identification Pixel

Install the RB2B website pixel to match page visits to real people and companies and return enriched lead records.

Lead Filtering and Routing

Filter identified visitors by company size, revenue, seniority, department, category, and geography, then route matches to workflows.

Integration-Based Lead Activation

Send visitor lead data into Salesforce, HubSpot, Slack, Clay, Zapier, Instantly, or HeyReach to trigger outreach and enrichment steps.

ANALYSIS

Strengths & limitations

Strengths
  • Strong fit for B2B revenue teams with anonymous web traffic because it turns high-intent visits into identifiable people or accounts for follow-up.
  • Useful for teams with existing sales workflows because visitor data can be routed into Slack, Teams, CRM, email, LinkedIn, and enrichment tools.
  • Accessible for pilots because the freemium model lets teams test visitor identification before committing to a paid rollout.
Limitations
  • Less suitable for teams targeting person-level prospects outside the United States because person-level identification is described as US-only.
  • Less suitable as an all-in-one marketing automation platform because it focuses on identity resolution and lead routing rather than campaign creation, content generation, or lifecycle orchestration.
  • Requires operational and compliance setup because teams need to deploy a site pixel, connect downstream systems, and manage privacy expectations around visitor identification.

Evaluation

FYAI score breakdown

Our structured evaluation across five key criteria

8.6 / 10

Overall score

Based on 284 reviews

  • Ease of use9.3 / 10
  • Features7.7 / 10
  • Pricing9.1 / 10
  • Integrations8.6 / 10
  • Support8.3 / 10

What users say

Findings from public reviews, documentation and community sources.

  • Ease of use

    G2’s 284-review product signal says users find RB2B “very easy to set up and integrate,” and RB2B’s own page claims “5 Minute Setup” with leads coming through Slack “in minutes.”

  • Features

    RB2B’s site says the product provides “names, LinkedIn profiles, and email addresses,” company/person-level ID, and Hot Leads filtering by revenue, size, seniority, department, category, and geography. RB2B’s site says “Person-Level Identity is a US-only technology,” while global coverage is company-level.

  • Pricing

    RB2B’s pricing page lists a Free plan at “$0/mo,” Starter at “$79/mo,” Pro “From $149/mo,” and Pro+ “From $199/mo,” plus stated monthly resolutions, overage pricing, and additional-domain costs. RB2B’s pricing page also lists a free plan and a 7-day full-featured trial.

  • Integrations

    RB2B says it connects to “50+ apps including Salesforce, Hubspot, Slack, Clay, Zapier, Instantly, HeyReach.” RB2B’s pricing page also lists Teams, Webhook, Apollo, CSV export, and “Over a Dozen Other Products.”

  • Support

    RB2B’s pricing page lists support options including a “Self-serve knowledge base,” “AI Chat support,” “AI Email support,” and “Human escalation.” RB2B’s home page points users to RB2B Academy for installation, integrations, workflows, and activation.

Who is this for?

Best for US-focused marketing teams that want quick visitor identification, RB2B’s own page claims “5 Minute Setup” and leads coming through Slack “in minutes.” Less suited to teams that need person-level identification outside the US, RB2B’s site says “Person-Level Identity is a US-only technology,” while global coverage is company-level.

PRODUCT PREVIEW

Feature highlights

Visitor ID Pixel

Identify people (US) and companies from your site traffic.

Global Company Match

Reveal visitor companies worldwide via Demandbase matching.

CRM & Outreach Sync

Enrich leads and push high-intent visitors into workflows.

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FAQ

Frequently asked
questions

Everything you need to know about this AI tool,
its features, pricing, use cases, and limitations.

Who is RB2B best suited for?
RB2B is best suited for B2B sales, marketing, growth, and revenue teams that want to turn website visits into actionable leads. It fits teams that already drive meaningful website traffic and want to identify high-intent visitors, enrich them with business data, and route them into sales or marketing workflows.
Does RB2B have a free plan, and what should I expect from paid plans?
RB2B uses a freemium pricing model, so teams can start with a free option before evaluating paid access. Buyers should review rb2b.com for current plan details, usage limits, integrations, routing options, and any differences in visitor identification or enrichment capacity across plans.
What are the best RB2B alternatives to consider?
The best RB2B alternatives are tools that focus on visitor identification, account intelligence, lead enrichment, or automated lead routing. RB2B is strongest when the priority is identifying B2B website visitors and sending enriched lead data into CRM, Slack, Clay, Zapier, or outreach workflows.
How hard is it to set up RB2B?
RB2B does not identify every visitor, and its value depends on match rates, traffic quality, geography, and compliance fit. Person-level identity is US-only, while global identification is limited to company-level data, so teams with heavy international traffic should evaluate whether that coverage matches their go-to-market needs.
What privacy and compliance issues should buyers check before using RB2B?
Buyers should confirm that RB2B’s visitor identification and lead-routing workflows align with their consent, notice, and regional privacy obligations before deployment. For GDPR-covered traffic, consent capture is required, and teams should review how identified people or companies are routed into CRM, outreach, enrichment, and messaging tools.