Qualified

Qualified is an AI sales development platform for B2B marketing teams that uses Piper, its AI SDR agent, to convert inbound website visitors into qualified meetings and pipeline. Qualified is built for companies that have meaningful site traffic, complex buying journeys, and revenue teams that need faster, more consistent engagement than human SDR coverage alone can provide. At the centre of the product is Piper, an AI agent designed to greet visitors, understand intent, answer questions, qualify accounts, and guide buyers toward the next best action. Rather than treating the website as a static brochure, the platform turns it into an active conversion channel where high-intent visitors can be engaged in real time. For marketing teams, Qualified is best at connecting demand generation with sales follow-up so that campaigns, website behaviour, and buyer intent do not sit in separate systems. It supports lead capture and lead scoring by identifying who is on the site, what they are interested in, and whether they are likely to be worth immediate sales attention. Website engagement is the clearest use case. A visitor from a target account can be met with a relevant conversation, routed toward a meeting, or nurtured with helpful information depending on their profile and behaviour. This makes proactive customer engagement a core part of the inbound motion rather than a manual task handled only after a form fill. Beyond live chat, the broader story is automation across the early sales cycle. Piper can continue conversations by email, follow up after a site visit, and keep prospects moving when a human rep is unavailable. That makes the platform useful for teams trying to reduce response delays, improve meeting conversion, and cover more inbound demand without simply adding more SDR headcount. Qualified also fits into the existing revenue technology stack rather than replacing it. It is commonly positioned alongside CRM, marketing automation, routing, calendar, and analytics workflows, so the data collected during conversations can support sales prioritisation and reporting. In practice, this helps teams connect anonymous or known website activity with account context and pipeline outcomes. Chatbot deployment is part of the experience, but Qualified is more specialised than a generic website chatbot. Its purpose is not only to answer visitor questions, but to qualify demand, personalise the buying path, and create sales opportunities from moments of intent. The platform’s character is therefore closer to an AI SDR layer for the website than a simple support widget. Revenue teams with high-value B2B sales motions are the strongest fit. Companies selling to defined accounts, managing multiple buyer segments, or running account-based marketing programmes are more likely to benefit from the combination of AI conversation, routing, enrichment, and meeting creation. Smaller teams with very light traffic or simple contact forms may not need the same level of orchestration. Overall, Qualified is designed to help B2B organisations turn inbound interest into measurable pipeline by using an AI SDR to engage, qualify, and follow up with buyers across the website and email. Its value comes from making the first sales conversation faster, more contextual, and more scalable while keeping marketing and sales focused on the accounts most likely to convert.