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Curated ToolThis tool is part of our curated AI directory. We only include tools that meet our standards for relevance, usability and real-world value.

Mention

Monitors brand mentions online with analytics and reporting.

Analytics & ReportingSocial Media
Mention is a social listening, media monitoring, and social media management tool. It helps users monitor online conversations from a large set of web and social sources, build keyword- or page-based alerts, analyze mention data in dashboards and reports, and manage publishing and responses on major social networks. Its stated use cases include brand management, competitive analysis, market research, crisis management, PR measurement, and social media management.
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FYAI Score

7.9 / 10

Based on 442 reviews

Pricing:

Freemium

Best for:

Marketing and PR teams tracking brand mentions across web and social

Score Breakdown

  • Ease of use8.3 / 10
  • Features7.4 / 10
  • Pricing7.4 / 10
  • Integrations8.0 / 10
  • Support8.5 / 10

PRODUCT PREVIEW

What this AI tool does

Mention is an AI tool designed to help you work with references to people, brands, or topics in written content. It can support everyday writing tasks where you need to identify, add, or clarify who or what is being referred to, making text easier to follow and more consistent. It’s useful for teams and individuals who handle messages, notes, or longer documents and want to reduce ambiguity in wording. By assisting with how references are introduced and maintained across a piece of text, it can help improve readability and reduce misunderstandings. In practice, mention fits informational workflows such as drafting, editing, and reviewing content where accurate references matter. It can be used alongside your existing writing process to check that names and references are clear, appropriate for the audience, and consistent from start to finish.

Use cases

Best for

Competitor Analysis

Track competitor brand keywords and compare share of voice and mention volume across web and social sources in dashboards.

Sentiment Analysis

Mention classifies monitored mentions by sentiment so you can review positive, neutral, and negative spikes in reports.

Social Media Content Creation

Schedule posts and manage replies across major social networks from one calendar and inbox to streamline publishing.

ANALYSIS

Strengths & limitations

Strengths
  • Combines monitoring, analytics, reporting, publishing, and social inbox management in one product.
  • Supports real-time monitoring across a stated source base of over 1 billion sources.
  • Provides reporting templates and visual analytics for metrics such as reach, sentiment, volume, location, source, and emotion.
Limitations
  • The official page does not specify the exact source coverage, social network list, or data access limitations.
  • AI is described only as content creation assistance, so it should not be treated as a fully AI-native research or automation platform.
  • Its strongest fit is public conversation and media monitoring; teams needing broader CRM, sales, or customer support workflows may need other tools.

Evaluation

FYAI score breakdown

Our structured evaluation across five key criteria

7.9 / 10

Overall score

Based on 442 reviews

  • Ease of use8.3 / 10
  • Features7.4 / 10
  • Pricing7.4 / 10
  • Integrations8.0 / 10
  • Support8.5 / 10

What users say

Findings from public reviews, documentation and community sources.

  • Ease of use

    G2 reports a 4.3/5 rating from 442 reviews and says users “consistently praise the ease of use and real-time monitoring capabilities of Mention.” Mention’s product page emphasizes “easy and intuitive query building.”

  • Features

    Mention’s pricing page says Mention monitors “over 1 billion sources in real-time” and includes keyword/page-based monitoring, sentiment and influence indicators, auto-updating reports, and dashboards. Mention’s FAQ says Publish and Respond are being progressively deprecated in favor of Agorapulse.

  • Pricing

    Mention’s pricing page lists a Company plan, add-ons such as historical data and API access, and “Request a demo,” rather than a visible monthly dollar amount. Capterra users describe Mention as “incredibly affordable.”

  • Integrations

    Zapier lists Mention as an app that “integrates with 9000 other apps.” Mention’s pricing page references Slack, Zapier, “other tools,” and API access.

  • Support

    Mention’s Company plan includes “Dedicated Account Manager,” “Custom onboarding and training,” and “Priority technical support.” Capterra shows Mention at 4.7/5 across 288 reviews.

Who is this for?

Best for marketing teams that need real-time monitoring across a large source set, Mention’s pricing page says Mention monitors “over 1 billion sources in real-time,” with keyword/page-based monitoring and sentiment and influence indicators. Less suited to teams that want an all-in-one social management platform inside Mention, Mention’s FAQ says Publish and Respond are being progressively deprecated in favor of Agorapulse. Less suited to buyers who need self-serve price comparison before a demo, Mention’s pricing page lists “Request a demo” rather than a visible monthly dollar amount.

PRODUCT PREVIEW

Feature highlights

Real-time monitoring

Track brand mentions across news, blogs, forums, and social.

Dashboards & reports

Analyze volume, sentiment, and share of voice in one place.

Social inbox & publish

Schedule posts and reply to comments from major networks.

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Stay ahead of every conversation about your brand. Start using Mention today to protect your reputation, spot opportunities, and respond faster with confidence.

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FAQ

Frequently asked
questions

Everything you need to know about this AI tool,
its features, pricing, use cases, and limitations.

When is Mention a good fit, and when should I consider another tool?
Mention is a strong choice for teams that need real-time brand monitoring across social, news, and blogs, especially for PR response and reputation management. It works well when you want fast alerts, basic sentiment cues, and shareable dashboards. If your priority is deep social publishing workflows, influencer discovery, or advanced competitive benchmarking, you may find broader suites a better match.
Does Mention have a free plan, and what do paid tiers unlock?
Mention typically offers limited access via trials or entry plans, but the most useful capabilities (higher alert volume, more keywords, broader data access, and team features) are usually in paid tiers. If you’re comparing costs, check how many mentions/queries and users are included before committing. For small businesses, pricing can become restrictive once you need multiple topics or higher coverage.
How does Mention compare with Brandwatch, Talkwalker, Meltwater, or Sprout Social?
Mention generally competes well on speed of alerts and ease of use, making it practical for day-to-day monitoring. Enterprise platforms like Brandwatch or Talkwalker often go further on analytics depth, data sources, and customization, but can be heavier to implement and costlier. Tools like Sprout Social focus more on publishing and engagement workflows, so Mention is often paired with them rather than replacing them.
How quickly can I get Mention running, and what onboarding effort should I expect?
Sentiment analysis can be inconsistent, so it’s best treated as a directional signal rather than a definitive metric. Some advanced features are gated behind higher-tier plans, which can change the value equation as your monitoring scope grows. If you rely on tight integrations with other marketing systems, Mention’s integration options may feel limited compared with larger suites.
What should I consider about data handling, privacy, and compliance when using Mention?
Mention monitors public web and social sources, so you should confirm which data types are collected and retained for your plan and region. If you operate under GDPR/CCPA or have internal security requirements, review Mention’s DPA, data retention controls, and access permissions before rollout. For regulated industries, validate whether audit logs, SSO, and role-based access are available in the tier you’re considering.