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Curated ToolThis tool is part of our curated AI directory. We only include tools that meet our standards for relevance, usability and real-world value.

Brand24

Analyzes online mentions with sentiment, context, and summaries

Analytics & ReportingMarket Research
Brand24 is an AI social listening tool for monitoring public online mentions and turning them into brand, PR, marketing, and customer insight reports. It tracks sources such as social platforms, news, blogs, videos, forums, podcasts, reviews, Reddit, Telegram, app stores, and travel review sites, then helps users filter mentions, analyze sentiment, measure reach and engagement, and report on brand awareness or campaign performance.
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FYAI Score

8.5 / 10

Based on 350 reviews

Pricing:

Paid

Best for:

PR and marketing teams tracking brand mentions and sentiment

Score Breakdown

  • Ease of use8.8 / 10
  • Features9.1 / 10
  • Pricing7.6 / 10
  • Integrations7.4 / 10
  • Support9.0 / 10

PRODUCT PREVIEW

What this AI tool does

Brand24 is an AI-assisted media monitoring tool designed to help teams understand how a brand, product, or topic is being discussed online. It gathers public mentions from sources like social media, news sites, blogs, and forums, then organizes that information so it’s easier to review and act on. A typical use is tracking brand reputation and spotting emerging issues early by following changes in volume and sentiment over time. It can also support competitive research and campaign evaluation by showing where conversations are happening and what themes people associate with your name. For anyone researching brand24, it’s best viewed as a way to turn scattered online conversations into a structured view of public perception, with alerts and analysis that can fit into regular marketing, PR, or customer support workflows.

Use cases

Best for

Sentiment Analysis

Brand24 analyzes sentiment in public mentions across social, news, blogs, forums, reviews, and Reddit to flag positive and negative trends.

Competitor Analysis

Track competitor mentions and compare reach, engagement, and sentiment across sources to benchmark share of voice and campaign impact.

Report Generation

Generate share of voice, reach, engagement, and sentiment reports from filtered mention data for PR, marketing, or customer insight updates.

ANALYSIS

Strengths & limitations

Strengths
  • Covers a broad range of public online sources, including social media, news, blogs, forums, videos, podcasts, reviews, and app or travel review platforms.
  • Includes analytics for sentiment, reach, engagement, awareness, hashtag performance, and reporting.
  • Uses AI-supported features such as language detection, discussion context summaries, word-cloud style topic views, and sentiment analysis.
Limitations
  • The official page describes monitoring public sources; it does not position Brand24 as a social publishing, scheduling, or community management tool.
  • AI capabilities are described at a product level, but the page does not provide detailed information about model methods, accuracy, or validation limits.
  • The provided page does not establish pricing details, plan limits, historical data depth, or exact source-by-source coverage constraints.

Evaluation

FYAI score breakdown

Our structured evaluation across five key criteria

8.5 / 10

Overall score

Based on 350 reviews

  • Ease of use8.8 / 10
  • Features9.1 / 10
  • Pricing7.6 / 10
  • Integrations7.4 / 10
  • Support9.0 / 10

What users say

Findings from public reviews, documentation and community sources.

  • Ease of use

    Capterra lists Brand24 at 4.7/5 across 254 reviews, and a highlighted review says the dashboard is “intuitive,” alerts are “timely,” and insights are “detailed.” G2’s summary says users praise Brand24 for “ease of use and real-time monitoring.”

  • Features

    Brand24’s pricing page says Brand24 monitors “25 million online sources” across social, news, blogs, videos, forums, podcasts, reviews and more. Brand24’s pricing page lists sentiment analysis, reach/engagement tracking, AI Insights, Events detection, AI Brand Assistant, and reporting exports.

  • Pricing

    Brand24’s pricing page lists a 14-day free trial and tiers from Individual at $249/month or $199/month billed annually through Enterprise from $1499/month. Brand24’s pricing page lists Individual plan limits including 3 keywords, 2K mentions/month, 1 user, and 12-hour updates.

  • Integrations

    Brand24’s pricing page lists Slack and Microsoft Teams integrations, mobile app access, MCP, and APIs. Brand24’s pricing page shows API access as available for an additional $99 fee.

  • Support

    Brand24’s pricing page lists webinars, help center, chat support, email support, video support, account setup, tailored product training, Q&A sessions, personal success manager, quarterly business reviews, and consulting on higher tiers. Brand24’s homepage emphasizes “80+ Specialists at your service.”

Who is this for?

Best for marketing teams that need social listening and media monitoring across many channels, Brand24’s pricing page says it monitors “25 million online sources” across social, news, blogs, videos, forums, podcasts, reviews and more. Less suited to smaller teams with limited budgets or high-volume needs, the Individual tier is $249/month or $199/month billed annually and includes 3 keywords, 2K mentions/month, 1 user, and 12-hour updates.

PRODUCT PREVIEW

Feature highlights

Omnichannel tracking

Monitor mentions across social, news, blogs, forums, reviews, and more.

Sentiment analysis

Spot positive, negative, and neutral buzz to protect and grow your brand.

Reports & metrics

Measure reach, engagement, and awareness with shareable insight reports.

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Join teams who stay ahead of every mention. Start protecting your reputation and turning online buzz into smarter decisions with Brand24 today.

Get Started with Brand24

FAQ

Frequently asked
questions

Everything you need to know about this AI tool,
its features, pricing, use cases, and limitations.

When is Brand24 the best fit, and when should I choose a different tool?
Brand24 is a strong choice if your priority is tracking brand mentions across social and online sources with real-time alerts, sentiment, and basic competitor benchmarking. It fits marketing and comms teams that need to respond quickly to spikes in conversation or reputation issues. If you mainly need deep CRM workflows, publishing, or broad marketing automation, a suite tool may be a better match.
Does Brand24 have a free plan, and what are the practical limits of paid tiers?
Brand24 is typically positioned as a paid product, with a trial period rather than an ongoing free plan. The main differences between tiers usually come down to the number of tracked keywords, data history, user seats, and access to advanced features like deeper analytics and reporting. If you’re cost-sensitive, compare the total monthly tracked volume and retention you need before committing.
How does Brand24 compare with alternatives like Mention, Talkwalker, or Meltwater?
Brand24 generally competes well on ease of use and fast alerting for day-to-day brand monitoring, while enterprise platforms like Talkwalker or Meltwater often go further on data breadth, integrations, and governance. Compared with Mention, Brand24 is often evaluated on reporting depth and sentiment/insights versus price. The best choice depends on whether you need lightweight monitoring or enterprise-grade coverage and workflows.
How quickly can a team get value from Brand24, and what setup work is required?
Pricing can be a hurdle for smaller teams if you need multiple keywords, longer history, or more seats. The volume of mentions can be high, so you may need ongoing filtering and workflow discipline to avoid alert fatigue. Integration options may be more limited than some competitors, which matters if you rely on a tightly connected marketing stack.
What should I know about Brand24 data sources, privacy, and compliance before buying?
Brand24 primarily analyzes publicly available online mentions, so it’s not a substitute for first-party customer data platforms. For compliance, verify where data is stored, how long it’s retained, and what controls exist for access, exports, and deletion—especially if you operate under GDPR or similar rules. If you need strict audit trails or custom data processing agreements, confirm those options during procurement.